Poderi Colla: Piedmont Greatness in a New Life


“Readers in search of a top flight, traditionally-styled Barolo will find much to explore in these very fine, noble wines from the Colla family.” – Antonio Galloni, Vinous

Sometimes we introduce new producers in these stories. Sometimes we revisit old classics. But this time we have the best of both worlds: an old classic that has become new again.

The Colla family has one of oldest histories in the region. For many generations, they futzed about. They dabbled in Champagne-style sparklers. They learned something about Vermouth and Amaro at Carpano and ended up making their own Amaro from Moscato. But then, in the 1950s, Beppe Colla settled into Barolo fame by taking over the old Prunotto estate.

Beppe Colla hits his stride at Prunotto

At Prunotto, he was the first to introduce single-vineyard-designated Barolo to Piedmont (inspiring Angelo Gaja and Bruno Giacosa to do the same a few years later). Quality at Prunotto soared and if you ever come across old bottles from the late 1950s to the late 1980s—drink them!

But the Colla legend did not end when Beppe sold Prunotto to Antinori in 1991. The family decided to put together their own estate, in part by purchasing some of the same great sites that Beppe had worked at Prunotto.

The cantina never got much attention here in the U.S. But there they were, at this year’s Festa del Barolo seminar, standing toe to toe with the rest of the region’s top wines. Carlotta Rinaldi stopped by the shop to say hi the next day, and she joined us for a taste of Colla – just about all we ended up talking about was how great the Colla was.


Colla’s 2013 Barolo and Barbaresco are Pure Magic

It helped that the current vintage is 2013, of course. But wow! How long had it been since we’d come across a producer new to us making Barolo and Barbaresco of such depth, seriousness, and general quality. Here was the Colla magic—steeped in tradition, fine terroir, and generations of honing techniques—embodied in a beautiful set of new wines.

We have small quantities of both their Barolo—from Bussia of all places—and Barbaresco (from Roncaglie). We think you should take at least two of each wine: one of each to try now, for sure, and at least one of each to put in your cellar. The Barbareco will start to open up in 3-5 years and the Barolo a few years later.

To incentivize you, we’ll offer 10% off any order of four or more of these wines. Just use the discount code COLLA10 at checkout.

Poderi Colla, Barbaresco “Roncaglie”, 2013 – $52.99

Poderi Colla, Barolo “Bussia – Dardi Le Rose”, 2013 – $65.99 



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