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Flatiron Wines & Spirits
929 Broadway
New York, NY, 10010

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Where are you located?
Flatiron Wines & Spirits has two locations. The first opened in 2012 at 929 Broadway, New York, NY, 10010, 212-477-1315. The store is between 21st Street and 22nd Street, on the corridor of Broadway that runs from Union Square to Madison Square. Our second location opened in 2016 at 2 New Montgomery Street, San Francisco, CA, 94105, 415-780-1405. The store is between Market Street and Jessie Street in the same building as the Palace Hotel. Note that on this web site you can shop either location. You can toggle between locations at the top of our home page. If you are shopping our San Francisco store, you can only purchase wine offered by our San Francisco store, and if you are shopping our New York store, you can only purchase wine offered by our New York store. Prices for the same wine at both stores may be different, as each store works with separate supply chains.
How can I talk to someone about a wine I saw on your web site?
You can give us a call at 212-477-1315 (New York store) or 415-780-1405 (San Francisco store). Please make sure you ask to speak with a wine specialist. Also feel free to email us with your inquiry at orders [at]
How do you store your wine?
Most of our wine rests comfortably below 60 degrees in the climate-controlled cellar beneath our store locations or our temperature and humidity-controlled Brooklyn warehouse. We obsessively monitor temperature and humidity to make sure there is no danger to our wine. Because we have physical retails locations, we do have to stock some of our inventory for display on shelves in our shop, where we maintain a temperature of 66 degrees. However, older and more expensive wines are displayed in eurocaves that are set to 58 degrees (or 53 degrees, in the case of white wine, including Champagne).
How will you ship my wine?
We generally deliver wine by Fedex Ground. We also deliver wine by foot in the local vicinity of our shops, and we occasionally use our van or a courier service for local deliveries that are further afield. We make every effort to get your wine to you in a timely and safe manner. Please see our full delivery and shipping policy for more details.
What if it’s too warm or too cold to ship wine?
We can hold orders at no extra cost until weather permits safe shipping. We generally send shipments early in the week to avoid packages sitting in a Fedex warehouse over the weekend, but this can depend on the destination. With written authorization we will ship any time you like, but we cannot be held responsible for any damage caused to wine by adverse weather conditions and would recommend first over-night service when temperatures are too hot or too cold.
Where do you ship?
For legal reasons we do not arrange shipments to certain states. The list of no-ship states changes from time to time as the rules fluctuate, so it is best to contact us before placing your order if you have any concern that you may live in a no-ship state. We ship wine to all states where legally permitted and can handle international orders as well. Again full details can be reviewed in our full shipping policy.
Can I return defective wine that I purchased from you?
Yes. If you purchase and open a bottle of wine from us and discover that it is corked, prematurely oxidized or otherwise damaged, you can return it to us for a full refund or credit. All returns must be made within 60 days of purchase and be accompanied with your receipt and the opened bottle.
Where do you source your wine?
We purchase the vast majority of our wine from authorized New York and California state importers and distributors. All of the importers we work with take every measure possible to ensure that the wine remains cool at every step from the winery’s cellar to ours.

We occasionally also purchase wine from private sources, such as personal wine collections or restaurant wine cellars, either through direct purchases or at auctions, subject to any legal restrictions that may apply. We only do this if we can be sure that the wines have been properly stored. If quantities permit, we generally taste one or two bottles of a privately purchased collection before we sell it in order to confirm good condition.

Despite these measures, as they say about older wines, “there are no good wines, just good bottles of wine”. At a certain age, no matter how good the storage, some wines simply fail to perform the way that we would ideally expect. You may return any defective (e.g. corked, heat damaged) wines to us for a refund. Our detailed return policy can be found here.
Does this mean that you will buy my wine collection?
Quite possibly! If you have properly stored mature wine that you would like to sell, please email a list to us atinfo [at] or call the shop and ask to speak to a wine specialist. If the wine meets with our needs, we will make you a competitive offer. Unlike auction houses, our process is hassle free, zero risk, and results in prompt payment. We are also far more likely to accept smaller collections or wines that are off the radar for most collectors.
Why should I shop at your store?
If you live in San Francisco or New York City, or shop for wine on the internet, we know you have lots of good options to choose from. But we don’t think there’s any other store quite like us, and we are confident that we are the right choice for a lot of wine lovers out there. We offer a good-sized selection of singular wines, many of which you can’t buy anywhere else, and we offer them at very competitive prices. We strive to provide four-star service from wine experts who can guide you through our selection in person and online; we run great free-tasting programs; and provide a content-rich website with tasting notes, background information and the story on almost every wine we carry. Each week we send newsletters and email offers with detailed but accessible information about wines you might not regularly see on a retail shelf. You can sign up for our newsletter offers at the bottom of this page.

But mostly, we are proud of the fact that every wine we stock is in some way distinctive: it reflects something special and singular about a particular place in the world, such as its traditions or terroir. We are passionate about these stories and believe that exploring wine is both fun and meaningful.
Why don’t you post scores from Wine Spectator or other publications?
In our view, a numeric score doesn’t say much about a bottle of wine. The best wines have nuances that can easily be missed when you taste 20, 30 or more wines in a row. And tasters who have just a sip or two from a bottle will have no idea how that wine evolves over the course of a meal, let alone over its life-time in someone’s cellar. In our notes we try to convey what we consider the most important information, at that point in time, about each wine. Not only do point scores tend to distract from more meaningful information, they also tend to give a false sense of confidence in absolute quality: is an 89 point Cabernet Sauvignon inherently better than a 86 point Muscadet? The "best" bottle of wine for any given context will depend on many factors - we believe it's best to provide relevant information to help you make the most informed decision.

We are also a little dubious about the process used to generate scores in many cases. Tasters need to go through an enormous number of samples to produce the numbers, and strange things can happen when you line up a lot of wines and attempt to rank them against one another, whether blind or not. Experiments show, and our experience confirms, that in such an environment tasters can focus on superficial characteristics like alcohol, sweetness and oak, and easily be influenced by the temperature of the wines or the order that they are served in.

However, we are not dogmatic about this. We recognize the importance of making qualitative assessments of wine (it is part of what we do every day) and we are fans of thoughtful reviewers who assign points in context and in a way that can be more meaningful. If you are curious about how a wine has been reviewed in the press, please ask and we will give you whatever information we have.
What is “terroir”, and why do you care about it?
By terroir we mean the physical characteristics of the vineyard where the wine is from. Grapes are incredibly sensitive to the slightest changes in soil composition, site orientation or climactic conditions. A wall around the vineyard, or nearby rosemary bushes, can also change the way the grape grows. Well-made wine expresses these differences through flavors and aromas.

European wines have evolved over thousands of years of growers searching out the very best and most interesting terroirs for each grape variety. Bonnes Mares in Burgundy, Rabaja in Barbaresco, or Piesport in the Mosel all produce incredible wine that cannot be replicated in vineyards even just a few hundred yards away. How amazing is that? And in younger wine regions we are witnessing very exciting explorations of terroir, and great progress is being as these regions begin to discover their particular "voice". We focus on terroir so that our customers can have access to all these delicious and diverse expressions.
What about “tradition”?
Some people consider local traditions to be part of a wine’s terroir, and certainly the concepts are closely related. In the same way that terroir can express itself in wine, so can tradition. The diversity of traditions across wine-making regions and countries adds to the distinctiveness that is possible in a bottle of wine. An example of this is the tradition of barrel aging Spanish Rioja in American oak. The result is a singular flavor that is successfully imitated nowhere else in the world. It is not a reflection of the soils or micro-climate where the grapes are grown. But it is a long-standing winemaking choice around which growers and winemakers have made many other choices that clearly involve terroir: from canopy management to what varietals to blend. In that sense it is not only an important component of the wine landscape, but it is also inextricably linked to the terroir of Rioja. And leaving all the theory behind, we think it can be delicious and we want to share it with our customers. Other examples would be the tradition of secondary fermentation in Champagne or solera aging in sherry.
And organic, biodynamic and natural wines?
Simply put, many of the world’s great terroirs and traditions involve organic, biodynamic or natural viticulture and winemaking, so the wines we love tend very often to fall into one of these categories. We believe that these methods tend to express a site’s terroir better than practices that are overly-manipulative.

But there are exceptions and caveats, and wine professionals argue endlessly about the issues this topic raises, including how to define the various categories. We don’t think we know all the answers and we try to stay focused on wines that are great and understanding how and why they are even if they might not fit perfectly into an organic or natural philosophy.
Do you have any case discounts?
The vast majority of our wines can be purchased with a 10% discount in a mixed or solid case of 12 bottles. Some, usually rare and collectible, wines that we are offering at particularly slim margins are sold “net” meaning not available for discount. A net product is generally marked as such in the web site, but not always, but please note that all of our spirits are net priced.

Net products will count towards a 12-bottle total and can be part of a mixed case order of which the other remaining bottles would be discountable.
Can you select a mixed case for me?
Yes. We do this for customers every day. They know that we have experienced wine specialists who taste constantly and know our stock intimately. We love to hear about your likes and dislikes and make selections that you will love and that, sometimes, may even blow your mind. And even if you are a wine expert and have a pretty good idea of what you are looking for, it doesn’t hurt to get some feedback from staff who may have a better sense of where the secret bargains are in our collection, or which of our Burgundies, say, are going through a grumpy “hands-off” phase. We are happy to customize a case order based on your needs, budget and preference. You can stop by or call one of our store locations or email us at orders [at] and a wine specialist will help you.
I’m having a dinner party. Can you help me with the food and wine pairing?
Yes, we love to do this! Whether you’re planning a big event or a quiet dinner at home, we love thinking about what wines (at every price) will show the dinner off to best advantage. Drop by, or send us an email to whet our appetite with a description of your meal and we can provide a number of options and suggestions.
I need to give someone a gift. Can you help me with that? Do you offer gift-wrapping, gift cards or gift certificates?
Wine is often the perfect gift. We can take what you know about your recipient and help to find the perfect bottle at your budget. We offer basic, elegant gift-wrapping for free. We also offer gift certificates.
Do you have a program for corporate accounts?
We offer special services and discounting for corporate accounts. Our services include providing wine to your corporate event, gifting wine to corporate clients, and organizing corporate wine tastings. More details can be found here.
I tasted a wine on vacation/at a restaurant/at a friend’s house and I loved it. Can you help me find a case of it?
We would be happy to try and track your wine down for you. Call or email us orders [at] with whatever information you have and we will see if we can arrange a special order for you.
Do you have a wine club?
Our San Francisco store does have a wine club. Please email us at orders [at] if you are interested in joining. A New York club is coming soon!
Why should I sign up for your newsletter? How often will you send me emails?
Our newsletter will tell you about up-coming tastings, specials and, most importantly, new products that have arrived - and often before they can be found on the shelf. Many of the world’s most interesting wines are snapped up immediately, and we prefer to give our loyal customers opportunity to purchase these wines before we put them out. So a key function of our newsletter is to tell you about great wines that have just arrived in a way that is fun and informative and often at a special price. Some of the featured wines are collectibles, some are rare, and some are just amazing every day values that got us excited! Reading and ordering from our weekly newsletters (there is one each for both New York and San Francisco, but you can join both) will help ensure your access to these great wines. You can sign up for the newsletter at the bottom of this page and if you have further questions you can email us at offers [at]
Will I be charged sales tax on my order?
All products purchased from our New York store and shipped domestically will be taxed 8.875%. All products purchased from our San Francisco store and shipped domestically will be taxed 8.5%. In addition to the sales taxes that we collect, customers may be responsible for sales or for use taxes imposed by their own states of residence.
Do you have any DRC/Van Winkle/Scarecrow/etc.?
We have excellent relationships with many suppliers and are able to acquire numerous highly allocated wines (and bourbon). If you want to secure an allocation of any product from us, the best place to start is by signing up for our email list as most allocations are offered first to our email subscribers.