About Flatiron Wines & Spirits

About Flatiron Wines & Spirits

We founded Flatiron Wines & Spirits in New York City in 2012 with a simple but ambitious goal: bring the warmth and personal guidance of a great neighborhood shop together with the sharp pricing and broad selection you’d expect from the best large retailers.

Since then, we’ve expanded to San Francisco and grown our online shop to serve customers across the country. Whether you’re shopping on Broadway in Manhattan, on New Montgomery in San Francisco, or from home, our focus stays the same: terroir-driven wines and small-batch spirits, chosen with care, priced fairly, and backed by genuinely helpful service.

Award-Winning Selection

Over the years, the wine press has taken notice. We’ve been featured by outlets including Wine Enthusiast, Wine Spectator, Food & Wine Magazine and more. (You can see more in our press mentions here.)

Our Twin Passions: Terroir & Tradition

We believe the best wines and spirits aren’t just worth drinking—they’re worth understanding. Every bottle carries the imprint of a place: a grower, a patch of land, a local tradition, and a style shaped over generations. That idea—wine as a direct expression of where it comes from—guides everything we buy and everything we write. It’s why we think of drinking wine as a way of exploring the world.

Education & Community
We share that obsession regularly through our blog and our weekly newsletter (which New York Magazine once called “indispensable”). If you’re in New York or San Francisco, join us for classes, producer seminars, and regular tastings. If you’re shopping from farther away, we aim to make buying wine online feel just as personal and just as educational.

Join the adventure: sign up for our newsletter below, visit us in NYC or SF, or start exploring our collection online. Still have questions? Check out our FAQs.