(Beaujolais) Nouveau 2020 is here!

(Beaujolais) Nouveau 2020 is here!

Nouveau, French for "New," is the first wine of the new vintage. Winemakers take some of their fruit and make a quick, fun, easy-drinking wine that doesn't need to age. It's a celebration of the just-completed harvest and a first look at what the vintage is going to have to offer as the more "serious" wines start to roll in. 

Of course, in 2020, the Nouveaus have a slightly different valence. Sure, it's welcoming the new vintage. But it's also a reminder that it's almost time to say goodbye to 2020, a year we'll all be happy to see the back of. 

But here's the thing: it turns out, as rotten as 2020 has been generally, it seems likely to bless us with some good wines!

How it started: France.

Beaujolais Nouveau was the first wine of its type to achieve international fame. And it's not just marketing: Beaujolais wines tend be so festive, so tasty, so gluggable, there almost couldn't be a better wine to celebrate a harvest.

And the New York store picked up some Beaujolais Nouveaus from a few of our favorite small growers (read about about them or buy them from the NYC store at the link).

How it's going: California Nouveau.

But 2020 being 2020, our supply chains failed us in CA and we have no Beaujolais Nouveau. 

But that's ok because we have something even more perfect: Nouveaus from California! (Click that link to see the collection and shop from the SF store.) These are wines made in the same spirit as the French original, but in our own backyard, expressing our special terroirs and growing traditions. And they're every bit as delicious! 

Of course, there isn't much wine so don't wait to click one of those links and grab some!

 

Joshua Cohen